The Feel Design | Client Work
WEBSITE CREATION, BRAND DEVELOPMENT & CONTENT STRATEGY FOR ‘THE FEEL DESIGN’
This project was the definition of working from the ground up. The Feel is a new venture and total rebrand for interior & exterior designer Francesca, so it would be an understatement to say there was a lot of work to be done. When I came onboard not only were there no existing social channels, but there was also no website to speak of. However, when a brand is as passion-driven as this there is plenty to draw inspiration from, and things quickly took form.
In order to create additional images to fill out the website we held a photoshoot at an apartment in Hawthorn, and these photos will also be repurposed to create a mock up of the marketing packages she will be offering her clients. In addition to the site creation, copy writing and social channel set up, I also created a proposed two month content bank (pictured right and below) and scheduled on-site blog content to get them on their way.
“Madeleine was extremely professional to work with. She has a real gift for writing and copy; I certainly could never have done it without her.
Highly recommend!”
As a new presence on the market and a design-based brand, creating a visually inspiring social presence was essential. Not having enormous amount of existing content to draw from, I used what I did have access to and created a colour-focused instagram identity, with posts gradually flowing from tone to tone.
Using a mixture of sourced and original content showcasing extraordinary design, this theme has now developed into a colour-coded journey through the details and spaces that inspire Francesca and her team, accompanied by her favourite quotes.
The Feel now offers exterior & landscape design in addition to interiors, and can be found here.