The Social Scheming Debrief — Social Scheming | Brand Strategy, Digital Marketing and Online Content

Cabin Fever Podcast | Branding Guide

Branding, Clients, Social MediaMadeleine McGowanMay 10, 2020Comment

13 Rookie Social Media Mistakes To Avoid

Social MediaMadeleine McGowanOctober 10, 2019Social MediaComment

The Instagram Feature You're Not Using Yet

We can now add our own Alt Text on Instagram! …But what does that mean, and how do we actually use it?

Social MediaMadeleine McGowanApril 7, 2019Social Media, InstagramComment

Is Buying Followers Really That Bad?

It's astounding how many brands still see buying followers as a marketing solution, when it's really closer to a kiss of death for your chances at organic growth and successful outreach. Not only is a bought audience blindingly obvious to anyone who takes a second look, and completely useless in terms of marketing (presumably the main reason a brand is on social in the first place), but it also screws you over behind the scenes. Here’s how.